6 Courses
Introduction To Marketing
| Course | : | Micro-credential Pengantar Pemasaran |
| Faculty | : | Faculty of Economics & Management |
| Code Module | : | EPPM2073-1 |
| Module Title | : | Introduction to Marketing |
| Credit | : | 0.5 |
| Module Status | : | Core |
| Language | : | Malay |
| Mode of Delivery | : | Online Distance Learning |
| Synopsis | : | This module introduces students to the basic concepts of Marketing, the importance of strategic planning and elements in the marketing environment |
| Price | : | RM130 |
Business & Management
Consumer Behavior In Digital Era
| Course | : | Micro-credential Pengantar Pemasaran |
| Faculty | : | Faculty of Economics & Management |
| Code Module | : | EPPM2073-2 |
| Module Title | : | Consumer Behavior in Digital Era |
| Credit | : | 0.5 |
| Module Status | : | Core |
| Language | : | Malay |
| Mode of Delivery | : | Online Distance Learning |
| Synopsis | : | This module is an introduction to behavior of end consumers and business in buying decision making. It also discuss the influence of digital technology to the consumer and businesses. |
Business & Management
Target Marketing
| Course | : | Micro-credential Pengantar Pemasaran |
| Faculty | : | Faculty of Economics & Management |
| Code Module | : | EPPM2073-3 |
| Module Title | : | Target Marketing |
| Credit | : | 0.5 |
| Module Status | : | Core |
| Language | : | Malay |
| Mode of Delivery | : | Online Distance Learning |
| Synopsis | : | This module focus to the proses of identifying the right target market (Segmentation, Targeting, Positioning) for a business entity. It also explains the importance of marketing research in assisting marketer to make the right decisions. |
Business & Management
Products and Services Management
| Course | : | Micro-credential Pengantar Pemasaran |
| Faculty | : | Faculty of Economics & Management |
| Code Module | : | EPPM2073-4 |
| Module Title | : | Products and Services Management |
| Credit | : | 0.5 |
| Module Status | : | Core |
| Language | : | Malay |
| Mode of Delivery | : | Online Distance Learning |
| Synopsis | : | This module concentrates on the product/services concepts and branding. It also introduce the proses of new product development and management of product and brands. |
Business & Management
Pricing Strategy & Distribution
| Course | : | Micro-credential Pengantar Pemasaran |
| Faculty | : | Faculty of Economics & Management |
| Code Module | : | EPPM2073-5 |
| Module Title | : | Pricing Strategy & Distribution |
| Credit | : | 0.5 |
| Module Status | : | Core |
| Language | : | Malay |
| Mode of Delivery | : | Online Distance Learning |
| Synopsis | : | This module explain the pricing concepts and strategies, and marketing channel and management of supply chain which is part of distribution strategy. |
Business & Management
Integrated Marketing Communication
| Course | : | Micro-credential Pengantar Pemasaran |
| Faculty | : | Faculty of Economics & Management |
| Code Module | : | EPPM2073-6 |
| Module Title | : | Integrated Marketing Communication |
| Credit | : | 0.5 |
| Module Status | : | Core |
| Language | : | Malay |
| Mode of Delivery | : | Online Distance Learning |
| Synopsis | : | This module explain the importance of integrated marketing communication in promoting product and services. |
